Dagmawi Demeke

Typical Fields in a Post Dataset

Real social media datasets usually contain fields like: post_id – unique identifier user_id – who created the post content – text of the post date_posted – timestamp likes / shares / comments – engagement metrics hashtags – topics or keywords

Ethiopia’s Ride-Hailing Battleground: How Happy Drivers Win Market Share

Working in marketing and constantly relying on ride-hailing apps to get around in Addis, I’ve often questioned the fixation ride-hailing

Telegram Ads 101: A Beginner’s Guide for Businesses in Ethiopia

For several years now, promoting your brand or products on Telegram channels has been a common practice in the country.